Three acts.
Same judgment.

Before: Technically impressive platform, pitch too product-heavy for enterprise buyers.

The work: Rebuilt the enterprise narrative buyer-problem-first, new sales scripts, outbound sequencing, deal support.

Closed 9 enterprise deals in the quarter. They needed 4 to hit their fundraising quota.

"We moved almost our entire lead generation system to Asaf's process! It's not only more cost effective but generates much better leads than anything we've tried in the past."

Before: Public company with declining traditional revenue, needed a strategic pivot with a story investors would back.

The work: Defined the new business model with leadership, built the GTM and the commercial narrative, supported investor communications.

First $500K in revenue under the new model. 400% stock price increase.

Before: Strong product conviction, but a story the market struggled to grasp quickly.

The work: Rebuilt ICP and core narrative, founder-led sales scripts, webinar and content motion, launched their LinkedIn podcast.

Shorter, stronger sales conversations and a repeatable founder-led motion that turned into ongoing market education.

"Our webinars got so popular we turned them into a podcast. Thousands of leads last year."

Before: Launching into a crowded security market with the risk of blending into the noise.

The work: Defined the early adopter profile, founding messaging, early community motion, launch tone, feedback loop.

Launched with a clear market story and an engaged early adopter community from day one.

Before: Genuinely differentiated AI for primary care, entering a time-poor, risk-averse medical market.

The work: Full GTM and messaging audit against the niche buyer, channel strategy review, penetration recommendations.

Sharper niche positioning and a concrete recalibration plan.

"Asaf is a true expert in building AI powered processes... I walked away enlightened and inspired every time."

Before: Strong traction, but marketing and sales were not aligned on the story.

The work: Comprehensive marketing audit, then a staff workshop to align everyone on the core narrative.

Shared language across sales and marketing, with clear priorities.

"My team and I just finished a workshop with Asaf and we left it with so many insights, action items, and light bulb moments."

Before: Smart team executing hard without a structured view of what was actually working.

The work: Full marketing and product audit with real user interviews.

An evidence-based picture of market perception and a clearer GTM direction.

Before: Strong product conviction, no structured marketing foundation. Every sales conversation started from scratch.

The work: Core positioning, ICP, messaging framework.

A documented market story, ready for outbound.

Before: Early traction, but the sales motion relied on individual heroics and live explanation.

The work: Audited the B2B sales process, refined the pitch, built stages and qualification criteria.

A structured, repeatable sales process and improved deal velocity.

Before: Building product, GTM and presale conversations all at once.

The work: Built marketing foundations with the CEO, embedded strategic partner through presales.

A sharper presale story and stronger early commercial conversations.